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From a time consuming box to check, to meaningful business insights.
How Canada Goose Elevated Performance Management Through Confirm
🕒 Avg. reading time: 3 min
Highlights
If you only have 60 seconds, watch this.
"Awesome tool, easy to use, progressive."
-Jess Johannson, CHRO at Canada Goose
Canada Goose's Journey: Building a Connected, Human-Centric Performance Culture
The backdrop: Canada Goose, a global lifestyle brand with nearly 4,000 employees, is celebrated for its focus on Canadian manufacturing and its high standards of quality, craftsmanship and functionality. At its core, the company is defined by its culture, which emphasizes humanity and a belief that they hire people, not employees.
This culture must be "lived" and "co-created" through collaboration and listening, with the goal of creating space for their people to thrive, take ownership, and grow. To bring these values to life in performance management, Jess Johannson, CHRO at Canada Goose sought a way to make its approach more connected, transparent, and empowering for its people.
"People kept telling us the old performance review process wasn't working"
🤕 Pre-Confirm Performance Opportunity
Performative and Time-Consuming
It felt like the organization was just "checking a box" and was considered very time consuming for both employees and the People teams.
Disconnected and Top-Down
The reviews were top down and disconnected from the work that folks were actually doing.
Lack of Consistency and Visibility
Global teams lacked a unified view of performance, making it difficult to connect impact across regions and understand "how work really happened".
Minimal Strategic Value
The overall performance management process was ultimately "not a value-added process," limiting its ability to drive growth and engagement.
Why Canada Goose chose Confirm?
Canada Goose partnered with Confirm because the platform offered a solution that makes performance management meaningful, connected, and empowering for every employee.
- Human-Centric Experience: They were immediately drawn to the platform's user experience and the way it made the performance review process feel more human and the employee feel more valued.
- Voice and Visibility: Confirm ensured that every employee had a voice in the process, making sure that "no contribution went unseen". It established recognition and feedback as central to how they work, rather than just an afterthought.
- Clarity and Fairness Globally: The platform introduced clarity and fairness. Crucially, it helped global teams see how contributions and collaborations connect across the business.
- Strong Partnership: Confirm was viewed as a great partner, a vendor, committing to Canada Goose's folks just as much as they do. Confirm provided support, training, and change management every step of the way.
📊 Impact & Data Insights with Confirm
Implementing Confirm gave Canada Goose a new lens into how work really happens across the organization, unlocking insights that strengthen collaboration and growth.
- Identifying All Contributors: The data helps identify those who consistently deliver results and the "quiet doers" (or quiet contributors) who make an "outsized impact" but might not always be visible.
- Understanding Collaboration: It reveals how teams collaborate and where connections are strongest, allowing the organization to step in and support each other even more effectively.
- Unlocking Organizational Intelligence: Confirm provided the key to a new level of organizational intelligence, giving Canada Goose visibility into performance and impact.
"You don't realize how much you miss until you have a tool like Confirm."
The employees at Canada Goose love Confirm so much that one of them decided to dress up as Confirm for Halloween🎃!
Listen to the Modern People Leader Podcast of CHRO Jess Johannson on Confirm and ONA
See Confirm in action
See why forward-thinking enterprises use Confirm to make fairer, faster talent decisions and build high-performing teams.
